Entrepreneurship /

"The fifth edition has been thoroughly updated and enhanced throughout. We have developed a completely new chapter on business models, incorporating the Business Model Wheel. Angelo Santinelli, a former venture capitalist, entrepreneur and currently a startup advisor brings his 30 years of new...

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Bibliographic Details
Main Authors: Zacharakis, Andrew (Author), Bygrave, William D., 1937- (Author), Corbett, Andrew C. (Author)
Format: Book
Language:English
Published: Hoboken, NJ : John Wiley & Sons, Inc., [2020]
Edition:Fifth edition
Subjects:
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300 |a xx, 466 pages :  |b illustrations ;  |c 26 cm 
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520 |a "The fifth edition has been thoroughly updated and enhanced throughout. We have developed a completely new chapter on business models, incorporating the Business Model Wheel. Angelo Santinelli, a former venture capitalist, entrepreneur and currently a startup advisor brings his 30 years of new venture experience and wrote the chapter on a new way to consider business models. We replaced half of the older cases. We have added cases on MightyWell, a medical apparel company looking to bring fashion to patients (Chapter 1), Vedaboo (Chapter 2) and iSlide (Chapter 3) which tracks product development in the sporting goods space, Gravyty, (Chapters 8 and 9) which shows a business planning process through the lens of artificial intelligence-based firm, Wefunder (Chapter 12) which looks at legal issues confronting crowdfunding, Esporte Interativo (Chapter 13) that illustrates a company striving to continue growth in a competitive industry and Inner City Weightlifting (Chapter 14) that highlights a social venture changing the lives of young men prone to gang activity"--  |c Provided by publisher 
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700 1 |a Corbett, Andrew C.,  |e author 
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