From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company
In this book, Dr. Scott A. Shane systematically helps businesses assess the pros and cons of the decision to franchise. This book focuses squarely on the issues and challenges faced by franchisors. Shane answers key questions such as: What do successful franchisors do differently from unsuccessful...
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| Format: | Book |
| Language: | English |
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[Place of publication not identified]
Wharton School Publishing
2005
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| Edition: | 1st edition |
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