The Employer Brand : Keeping Faith with the Deal
Employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, explores some of the shortcomings of employer branding initiatives to date and provides a practical guide t...
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| Format: | Book |
| Language: | English |
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Farnham :
Ashgate Pub.,
2009
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Internet
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INTERNET RESOURCE |
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